Complete Beauty & Online Course Website + Ads Strategy
+80%
Website Traffic
15 Lead / €10
Ad Efficiency
+3
Platforms Activated
Project Results
+80%
Website Traffic
Boost in visitor count after launch
15 Lead / €10
Ad Efficiency
Strong performance for low-budget Meta ads
Digital Course
New Revenue Stream
Online sales channel successfully launched
+3 Platforms
Social Presence
Added Facebook & TikTok to already strong Instagram
The Challenge
Liisa.Beauty is a professional brow and lash artist offering services and training. While her Instagram profile was active, she lacked a central platform to present her services, manage course sales, or run ads effectively. There was no website, no shop, and no consistent lead funnel for her online courses or local appointments.
She needed a solution to:
Showcase her services and availability
Sell digital lessons
Strengthen social presence
Convert attention into bookings and purchases
Key Issues Identified:
•
No website or landing pages
•
No structure for selling online courses
•
Facebook and TikTok not active
•
No advertising setup or tracking
•
No unified brand identity or customer journey
Our Solution
Implementation Strategy:
•
Visual Identity – cohesive brand visuals across all platforms
•
Website – responsive WordPress website with service pages & course landing pages
•
Online Shop – integrated payment for digital lessons
•
Meta Ads – Facebook & Instagram campaign targeting local clients and course buyers
•
TikTok Setup – established presence and linked funnel
•
Lead Management – directed leads to site for conversion and contact
•
Content Strategy – optimized content layout for trust and conversion
Project Timeline
1
Discovery & Planning
3 days
2
Visual Identity & Content Prep
1 week
3
Website & Landing Pages
1 Week
4
Ads & Social Media
1.5 weeks
Technology Stack & Features
Technologies Used
WordPress
Google Analytics
Tik Tok Ads
META Ads
SEO Optimization
Website Optimization
Visual Identity
Course Sale WooCommerce
Key Features Delivered
Webabi Starter Pack Services
Product Catalog Development
Multi-language support (Estonian, Russian) for broader market reach
Creating Landing Pages for all Ads Company with conversions
Booking/contact sections for local services
Integrated online checkout
Meta Ads campaign (IG + FB)
TikTok presence setup
Visual branding for all platforms
Strategy for converting organic reach into leads
Performance Improvements
Website Traffic
0
80%
Cost Per Subscriber
–
~€0.66
Channels Active
Instagram only
IG + FB + TikTok
“I finally have a place to send clients and students that looks professional and works! Everything was done quickly, beautifully, and now my business feels like a brand.”
LB
Liisa.Beauty
Permanent Makeup Artist & Trainer
